Movida MVNO bails
Sunday, April 13th, 2008and it partially blamed it on Sprint being too costly to work with. Article is here. The same thing happened with ESPN but they also chose a highly complex configuration that made troubleshooting very difficult and time consuming.
They weren’t as bad as Disney’s MVNO integration, which was insanely complex, but at least ESPN charged enough for it to be profitable or not very quickly. Disney and Movida held on longer, charged less, and I suspect lost a great deal more before they realized that just skinning interfaces would make more sense.
That said, Disney of course has deep pockets and can afford taking risks like this. I don’t know enough about Movida other than it was a Spanish speaking, Mexico American border demographic focused MVNO. It does make me not feel so bad for trying to get some of the local jobs with Movida when I left Sprint.
I actually made the decision because it would have been a violation of Sprint’s operation conditions for working with other companies, but the fact that ESPN had failed and I wasn’t impressed with the other integrations that added to it. But you always hope that perhaps you would be hired in, be heard and perhaps manage to make a change.